Tourism to Kerala is not only an industry which flourishes day by day. The beautiful green state, which is fondly called ‘God’s Own Country’, has accepted it as part of its cultural whole and warmly welcomes the travelers who reach here to enjoy the bliss of enchanting natural beauty. Factors like round-the-year comfortable climate, natural attractions which include beaches, hills and backwaters, peaceful environment, educated and polite people and the availability of basic amenities make Kerala a favorite destination of travelers from around the world. Selected by National Geographic Traveler as one of the ten must see destinations of the world, Kerala has many cultural attractions as well, which make the travelers fascinated. Kerala Tourism has broadened its wings to cover concepts like eco-tourism, health-tourism, religion tourism and cultural tourism. The effective practicing of Ayurveda, the traditional medicinal system, attracts people from all over the world to this small green stripe of land. This is a promotional film of Kerala Tourism made by Mr. Santosh Shivan, eminent Indian cinematographer and director.